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Fitness Contact Center Case Study
GOAL:
Strengthen memberships and brand name for a fitness business with 350 locations in the USA.
PLAN:
Our U.S. BPO partner built a dedicated team of brand representatives and implemented innovative technology, supported by a targeted marketing campaign, to promote the fitness brand and strengthen member relationships
RESULTS
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46% reduction in cancellation rate
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16% increase in member retention
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24% increase in up-sell services
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26% increase in member satisfaction
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$450k annual reduction in expenses
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